World of brands - Define objectives. To set trends.

The conscious decision of the Steffel Group to invest in brands was a new way. We are convinced; it is the right time for brands in this branch. They give orientation; stand for quality and trust – an important foundation for success.

With love in details we have developed brands. They are original, attractive and fresh. Every brand has their own face: Key visuals and logos are optical reminders but slogans are showing the unique selling point.

With our long-term strategies and collections, as a result of an intensive conceptual work, we are giving the direction in the floor covering branch. And this is what a trendsetter is all about.

 

      Hometrend is the trendsetter for home concepts. It is the flagship inside the Steffel Group. The trading companies Gallion, Rettberg, Thomas and Steffel Austria also Belcolor in Switzerland bring the brand to the market.

      opera

        The Steffel Group wrote a success story about opera floor coverings. The unique concept for customized floor coverings offers enormous assortment in colours and variety, using little space for presentations along with the campaign “Sechs sells” has provided a whirlwind in the branch. The brand has a deep market penetration.

        dekowe

          The DEKOWE brand stands for aesthetic, comfort and home decor. The technical handling of the pure, natural materials like coco, sisal, jute and paper creates a high quality and a long lasting product.

          evita

            “Evita – Verführung in Farbe” is the first collection ordered by colours not by products. The image film, photo-shooting, the informative website, advertising and sales promotion are evidence of professional marketing.

            europa

              A similar system like opera but exclusive for building centres. The collection affords an individual customer service – a really unique selling point in the building branch.

                cocktail

                  Cocktail is the ultimate solution in choosing the right floor covering for the home. The sales folder to the collection is designed as a cocktail recipe book. The perfume note inside makes the collection sensual and tangible.

                  ela

                    The elastic floor coverings by HOMETREND are near to the original materials and creates the perfect illusion. It is an attractive effect in every room with an optic like a natural stone, wood, tiles or marble. Ela “fünf” is a special XXL assortment with special pattern in a width of 5 meters.